SCHUCO, the legendary toy manufacturer, which was founded in 1912 by Heinrich Müller together with the salesman, Heinrich Schreyer, with the name Schreyer & Co, became famous on account of its toy cars manufactured in the ‘30s, ‘40s and ‘50s, many of which were patented.
After an eventful time in the ‘70s and ‘80s, the brand became a member of the SIMBA DICKIE GROUP based in Fürth, Germany, in 1999. The Group’s main brands are SIMBA and DICKIE, and also included are EICHHORN, NORIS, DICKIE-TAMIYA, CARSON, BIG and since 2008, SMOBY. The SCHUCO brand is blossoming again as part of the SIMBA DICKIE GROUP, which is a major company in the toy industry with an annual turnover of approximately 525 million euro. Other aspects of its renewed success can be attributed to the inclusion of many new product groups and the creative and innovative policies applied to its various ranges.